E-commerce copywriting & marketplace content

Clearer products.
More confident buyers.

I write and improve product content that helps shoppers understand what they're buying, why it matters, and how it fits their needs.

Explore selected work

Copy grounded in commerce

My work spans Amazon Seller Central and Vendor Central, eBay, product-page optimization, enhanced brand content, and customer-facing website copy. I bring marketplace operations experience to the writing process, balancing accurate details, natural search language, and useful product benefits.

Selected projects

These are real published examples. Project notes describe my contributions; they do not imply sole authorship of every design element or unverified performance outcomes.

PROJECT 01 / AMAZON

Everyman Mini Click Pen

Listing optimizationProduct messagingA+ content

Challenge: The existing listing had mismatched bullets, limited product detail, and no A+ content.

My contribution: Rewrote and optimized the existing listing copy, focusing on clearer product information and better alignment between features and shopper questions.

What changed

From inconsistent, thin listing information to a more structured product presentation highlighting writing feel, portability, and product features. The accompanying screenshot shows the published enhanced content.

Original listing text is not available for a verbatim before-and-after comparison.

View published product listing ↗

PROJECT 02 / AMAZON

Clutch Sports Apparel Bat Grip Tape

Collaborative editingSEOA+ content

Challenge: The client had no A+ content, and existing bullets needed accuracy and keyword improvements.

My contribution: Edited product bullets for accuracy and relevant search language and contributed to A+ content built from scratch.

Content focus

Explain cushioning, grip, durability, and compatibility in accessible language, supported by a visual product story that helps shoppers compare features.

View published product listing ↗

Screenshot of EyeLine Golf Impact Ball Liner branded eBay Australia product description

PROJECT 03 / EBAY AUSTRALIA

EyeLine Golf Impact Ball Liner 3-Pack

Original listing copyInternational marketplaceBranded template

Challenge: A client was entering the eBay Australia market with U.S. listing copy that needed improvement and no consistent branded description template.

My contribution: Wrote the Australian listing from scratch and helped create a branded template for product descriptions.

How the copy helps shoppers

The description explains the product's purpose, offers five practical reasons to use it, provides step-by-step instructions, and includes specifications and package contents.

View published eBay Australia listing ↗

My approach

Research before adjectives

I start with what a product actually does, who needs it, and which details might affect a buying decision. I use marketplace experience and tools such as Helium 10 and Keepa to inform search and competitive research, then write for people first.

Accuracy is part of persuasion

Strong copy doesn't need invented claims. I prioritize clear specifications, defensible benefits, readable structure, and consistency across product pages and channels.

AI as a working tool

I use AI tools to accelerate research, outline options, explore phrasing, and support editing. Product facts, claims, and final wording still require human review and judgment.

Beyond marketplace listings

My broader work includes website copy, page structure, SEO-focused revisions, and customer-facing content. Additional examples and packaging-copy concepts can be added as separate, clearly identified projects.

Let's connect

Need clear, useful product copy?

I'm available to discuss e-commerce copywriting, product-page optimization, and marketplace content projects.

info@billjakeway.com

Clearer products.More confident buyers.